The way we perceive and interact with people is often influenced by subconscious biases, and one of the most powerful among them is the Liking. This psychological principle suggests that we are more likely to agree with, trust, and be influenced by people we like, often without objectively evaluating their arguments or intentions. While liking…
The human mind is a complex mechanism, prone to errors and distortions due to inherent cognitive biases. One of the most fascinating psychological concepts that explain how multiple biases interact and amplify one another is the Lollapalooza Effect. Coined by legendary investor Charlie Munger, this term describes a scenario where multiple psychological tendencies act in…
History is often perceived as a linear sequence of events, bound by facts and evidence. However, an intriguing field of study, known as Alternative History or Counterfactual History, dares to explore the “what-ifs” of the past. What if Hitler had won World War II? What if the American Revolution had failed? These speculative questions invite…
Have you ever walked into an air-conditioned room after being in the scorching sun and felt like it was freezing? Or tasted a mildly sweet dessert after something extremely sugary and found it bland? These experiences are examples of the contrast effect, a psychological phenomenon that impacts our perception by exaggerating differences between two consecutive…
Humans like to see themselves as rational beings who make logical decisions based on facts and reasoning. However, psychology tells us otherwise. Our decisions are often influenced by cognitive biases—mental shortcuts that can sometimes lead us astray. One of the most powerful biases affecting human behavior is the Commitment & Consistency Bias. This bias explains…
Human cognition is a fascinating yet flawed system. Our brains are wired to process immense amounts of information, but this efficiency sometimes comes at the cost of accuracy. One of the most common cognitive biases that influence our thinking is confirmation bias. This psychological tendency affects how we gather, interpret, and remember information, often leading…
Ever walked through the bustling lanes of Sarojini Nagar in Delhi or Colaba Causeway in Mumbai, trying to strike a bargain? You see a stunning leather bag, and the shopkeeper says, “Madam, bas ₹5,000!” You scoff, shake your head, and after a dramatic negotiation, you walk away with it for ₹2,500—thinking you’ve bagged a steal….