Hello, I'm
Vipin Patel
Category Manager
I’m the product guy that identifies the customer needs and builds perfect product portfolio
Years of Experience
0
Product Launches
0
BRDs &
Product Briefs
Product Briefs
0
Star Ratings
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About Me
Professional with a blend of Product & Category
I’m a seasoned Product and Category Manager with extensive experience in driving growth across multiple categories and brands. Currently managing four categories for a leading mattress and furniture company.
I specializes in market analysis, product strategy, and revenue optimization.
With a keen eye for consumer trends and a data-driven approach, I excels in portfolio expansion, pricing strategies, and cross-functional collaboration.
Passionate about innovation and customer-centric solutions, I consistently delivers high-impact results. Whether launching new products or scaling existing ones, I thrives in dynamic environments, ensuring sustained business success and competitive market positioning.
Category Management
E-Commerce expertise
P&L Management
Analytical Skills
Working Experience
Category Manager
Duroflex, Dec 2024- Present
Managing the portfolio of 450cr INR across 4 different categories and 3 different brands.
Data Product Manager
Wakefit, Mar 2022 – Dec 2024
Provided Data-as-a-Product across teams which includes building models, dashboards and reports.
Entrepreneur In Residence
Wakefit, Mar 2020 – Feb 2022
Built two furniture category from 0 to 10X and grew the portfolio to 15cr INR.
Education & Learning
MBA - General Management
Indian Institute of Management – Indore, 2018 – 2020
Studies general management, with specialization in marketing and strategy. Also, spent one semester (Sep-Dec 2019) in ESC Clermont, France as an international student.
M.Sc. - Biotechnology
Jawaharlal Nehru University, 2013 – 2015
Completed my Masters in Biotechnology, where I did my year long thesis studying the effects of Bacillus anthracis and Helicobacter pylori in mice model.
B.Sc. - Life Sciences
Hansraj College – University of Delhi, 2010 – 2013
Spent 3-years majoring in Botany, Zoology and Chemistry in University of Delhi.
My Skills
As a product guy my skills lies in understanding the market and align the portfolio as per present constraints.
Market Research & Consumer Insight
GTM & Revenue Management
Vendor Sourcing
Portfolio Management & Business Strategy
EBITDA Growth & Pricing Strategy
Cross-functional Team Leadership
I love reading thoughtful articles on the web and pen down my thoughts from time to time. Here are a few that catched my attention.
Vipin Patel
08 Mar 2025
The anchoring effect is a psychological phenomenon in which an individual’s judgments or decisions are influenced by a reference point or “anchor” which can be completely irrelevant.
Vipin Patel
09 Mar 2025
Mental Model: Confirmation Bias
Confirmation bias is the tendency to search for, interpret, favor and recall information in a way that confirms or supports one’s prior beliefs or values.
Vipin Patel
09 Mar 2025
Mental Model: Contrast Effect
The contrast effect is a cognitive bias that occurs when we compare two things and perceive them differently due to the contrast between them. It can impact how we see color, brightness, weight, and more.